#personal brand

Most of us have low wattage on the visibility and fame spectrums. We are unknown outside of a small network of friends and professional contacts. We are not boldface names. Many hardworking people are self-promotion challenged, because they have not identified and promoted their personal brand. I

After I had worked for a few years as a college professor, I decided to trade in my classroom for the business world. I worked as a consultant, and I loved it. But less than a year in, my boss asked me to change jobs again. He wanted me to become a sales representative for the consulting firm. I

As every creator, consultant, and brand clamors for attention in the marketplace, it’s increasingly difficult to make your mark. There is no magic formula or silver bullet to instant authority and demand.  But there is one strategy that works better than all the others. Storytelling.  Telling tales

I believe in both miracles and destiny, but in the end, we make our own reality.  Creating a memorable brand image doesn’t happen just by deciding it’s a good idea. There’s a lot of work to do…it’s a process that will take time. So why should you bother? Here’s why: To know who you are and be

There was a time when a person’s reputation was one of their most valued possessions.  It allowed others to know what to expect from you long before they met you.  If that sounds a lot like what we call your personal brand in today’s world, you’re right.  Building your personal brand is the new