Brands mess up all the time. That’s nothing new. But in the light of Wells Fargo, Uber, Starbucks, and Facebook creating massive marketing campaigns to do what….ask for our forgiveness? Should we “forgive” such indiscretions or will our “forgiveness” just lead to repeating of bad behavior? Let’s first get one thing clear, none of the current brands (Wells Fargo, Facebook, or Uber) are actually asking for our forgiveness in their brand apologies, statements, and campaigns. They aren’t even really admitting that they did wrong. And nor are they saying two simple words “I’m sorry.” Brand Forgiveness? This idea of “brand […]
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