Gone are the days when people got their fashion fix exclusively from glossy magazines. In modern marketing, you don’t need to throw big bucks at a centre spread in Vogue to get your fashion brand noticed – digital influencers are here to stay, and they offer up a much more authentic range of brand exposure. Modern fashion icons aren’t just big-name celebrities and carefully put-together It girls. Online influencers cross every genre and subculture of fashion there is, vlogging and blogging from bedrooms and small-town high streets around the world. With businesses reporting that they’re making their money back six times […]
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