Effective content is crucial for audience engagement. Companies are increasing their content marketing efforts, according to Smart Insights, creating a more competitive environment for online marketers. More than 90 percent of companies are utilizing content marketing in 2017 75 percent of companies increased their content marketing budget in 2016 43 percent of companies increased staffing levels of their content marketing departments Despite these figures, Smart Insights reports that approximately half of all content marketing strategies are not integrated with the rest of the business strategy.
Add in the potential of marketing being in the “age of content shock” — or how the […]The post A Marketer’s Guide to Audience Engagement appeared first on Ms. Career Girl.