In the current world of unending social media feedback and related scrutiny, fashion houses and world-leading brands have had to sit up and take notice of customer concerns regarding environmental impact and sustainability. With profit margins and shareholder dividends on the line, there’s literally the world at stake for fashion’s big names. Fabric Of Change Often used as the default ‘natural’ fabric, cotton has a range of ecological issues associated with its use. The growing of cotton requires a staggering amount of natural resources – both water and land. In order to yield a sum of cotton roughly equivalent to […]
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