The term “creator economy” has become more popular over the last few years and there’s a good reason why. Global 500 brands have adopted the use of creators as a new form of marketing and advertising, now understanding the influence each creator has and seeing the old forms of advertising not being as effective anymore.
The origin of the creator economy tracks back to 2011 when YouTube started seeing users become famous. People began referring to these “YouTube Stars” as creators and now, over a decade later, the creator economy has grown to well over $104 billion according to Fast Company. […]The post Why You’re Not a Brand Ambassador (yet) appeared first on Ms. Career Girl.