Generation Z will make up about 20% of the workforce and 40% of consumers by 2020. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business. Generation Z is More Entrepreneurial Entrepreneurship has been in decline in the US for several decades.
Generation Z may reverse that trend. Generation Z is 55% more likely than millennials to start a business. What is driving this trend? Altitude’s Jeremy Finch explains: Recent reports have labeled Gen Z the “entrepreneurial generation” and highlighted their desire to forsake the corporate grind for their own […]The post How to Market Effectively to Generation Z appeared first on Ms. Career Girl.