Most professional workers would argue that creativity is an important trait to foster in the workplace, and the creative process is fundamental to innovation and change. But if it’s so important, why do so many companies struggle with instilling a creative culture? What holds them back? As I coach organizations on developing a creative culture, I see that even the most progressive and forward thinking companies struggle with the same two problems. First, creative workers do unpredictable and sometimes undesirable things. They think through and around problems, they explore untested methods and solutions, and they question norms and traditional ways […]
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