The post Five Content Marketing Tools That Will Boost Productivity & Improve Your SEO Efforts appeared first on Ms. Career Girl.
The most critical piece in establishing your business in the online market is how you build your website. From concept to development to launch, you need to know that just slapping anything up online isn’t going to get you found.
You need a sound content marketing strategy that is ripe with SEO tactics and techniques in order for people to start talking about you. If you are going to succeed, pay attention. Here are five content marketing tools that will boost productivity and improve your SEO efforts.Yoast SEO
If you are using a WordPress based website, then you have to get this free plugin! Yoast SEO evaluates your website for keywords and allows for you to preview how each page of your website will perform on the web in search engine listings. With an easy to use format, it helps you monitor your keyword usage, suggests images for SEO performance, provides guidance on your page’s slugs, and so much more. The tool is great for those new to SEO.
Yoast SEO can help you build a better webpage from top to bottom. It takes all the guesswork out of what you should be doing to improve your company’s SEO, and that will save your time and money.
MailChimp
Another great plugin to use for your webpage is MailChimp. This is an outstanding free tool which helps you automate your email campaigns, build email templates, and test user interaction. It can even help you schedule your email promotions. Thus, it is a critical tool to help you save valuable time in crafting the perfect email campaigns that target your specific market and drive them to your website.
Canva
One of the best SEO practices to use on a regular basis for your website is adding diverse media to it. Content marketing is more than just putting words on a virtual page. You need to make your website interesting and attractive in order to produce customer engagement. However, not everyone one can create stunning and relevant visual images. That’s why our next tool makes this list: Canva.
Canva is a platform that helps you create attractive headers and featured images relevant to your company’s brand. You can even use it to help you create attractive Facebook profile images, and you don’t have to be a creative genius it order to use the tool. All you need is an idea. Canva even provides you with a Design School to help build your skills in creating the visuals you want for your website.
Buffer
By now we all know the tremendous impact social media has had on the content marketing world, and that’s why businesses are actively engaged in it. However, if you are a small startup or a lone business owner, the task of owning several social media accounts and posting to them on a regular basis can be a daunting and time consuming process. That’s why there is Buffer.
Buffer is a scheduling tool that allows you to post content relevant to your business across multiple social media platforms. You can use it for Twitter, Facebook, and even LinkedIn, and it helps you optimize your posts for the best time your company needs to release new information. The tool is a paid service, but the cost is well worth the investment with a business plan starting at $50 a month to help boost your company’s presence on the web.
Crazy Egg
If you want to see where your users are clicking and how they interacting with your website, you absolutely need this tool! It’s great for learning customer behavior, and can help you generate web content relevant to their interests. Using this tool effectively can translate into a lower bounce rate, and more customer time spent on your page, which in turn helps your SEO ranking.
With this app, there’s simply no more scrapping and scrambling in the dark to learn what your customers want. It provides you with the information you need to generate the content customers want.
With these five tools, there’s no question you’ll become more productive in your day while improving your company’s online SEO efforts. Don’t hesitate to start using them today!
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The post Five Content Marketing Tools That Will Boost Productivity & Improve Your SEO Efforts appeared first on Ms. Career Girl.